Well, it's much more than the name would lead you to believe. There's nothing ephemeral about the Salesforce Cloud! It’s a rock-solid source of information, a secure place to store documents, and an invaluable tool for communication! It might as well be called “The Vault” because of its security features or the “Information Wiki” because of the knowledge it contains. But it’s much more than all of that. The Salesforce Marketing Cloud is an indispensable element of the Salesforce Platform.
Have you ever stopped and asked yourself, “What is the most important element in my business?” Assets? Supply Chain? Sales staff? Logistics? These are crucial for success, and it’s probably impossible to pick any single element. But one thing we know for sure: Customers need to be high, if not at the top of the list! And how do you acquire and retain customers? Customer Relationship Management! Now, this is a very ancient concept, as old as selling anything; it used to go by the name of “the customer is always right.” But progress being what it is (and being more precise in nomenclature is progress), we now call it Customer Relationship Management, or CRM.
What does this have to do with the Salesforce Marketing Cloud? Plenty, as we’re about to demonstrate! Here are some metrics from a third-party survey: 42% increase in win rates. Sales rep productivity increase of 45%. Revenue increase of 35%. As well as improving the customer experience, quicker response time, and multi-task automation.
Seven SmartThings You Get from Salesforce
Salesforce seems endlessly customizable! At least to this date, we've not found an instance of being unable to deliver a novel feature that one of our customers wants. Salesforce offers all different levels and a broad spectrum of options.
2. Knowledge
“Know your audience.” there's an adage in show business that holds in all businesses. You must know your customers to keep them happy, anticipate their needs, and many other essential points in any relationship. Salesforce enables all aspects of “knowing your customer.”
3. Security
A significant concern for any enterprise, security has become increasingly difficult to maintain. It requires constant monitoring not only of your platform but serious research of what the “bad guys” are doing. And their tactics can change overnight.
4. Sales
As with any investment, what you're really interested in is results! And in this case, we mean Sales. Salesforce can deliver an increase in sales, and the results can be spectacular when properly implemented. And Salesforce makes it easy as well. Many of its features are automatic.
5. Innovation
When a large part of Customer Relationship Management is automated, you'll have more time to improve aspects of the entire process. With this time and knowledge of their business, you've now become a proactive partner with your clients. And your value to them continues to grow.
6. Decision Making
With more information, decision-making becomes not only easier but more accurate as well. With Salesforce supplying a galaxy of informational tools displayed in an easy-to-understand way, your decision-making will improve, and the logic behind that improvement will be apparent to the rest of your team.
7. Customer Satisfaction
So at the end of the game, Salesforce makes you look like a “genius” and pulls everyone – your sales and marketing teams, your current and future customers- along with you. As your reputation as a “genius” grows, so will your business, and your investors are also happy!
What Functions Does The Salesforce Marketing Cloud offer?
As you take your customer through the Salesforce Marketing Cloud, several capabilities cannot be found anywhere else. When these features are implemented, the beauty of the customer journey – thanks to the Salesforce Journey Builder - demonstrates the clear advantages of Salesforce providing a personalized, one-to-one customer experience.
“Learn how to create seamless customer experiences across every touchpoint, including email, mobile, advertising, the web, direct mail, sales, commerce, and service.
Understand your customers with comprehensive data.
Harness your customer data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.
Make every moment count.
Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.
Be prepared for changing preferences.
Continually adjust customers' paths based on their current and predicted behavior.
Visualize your strategies with journey mapping.
Lay out visual customer journeys — either simple or complex — for reference and revision.
Use one voice across every marketing channel.
Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the correct information wherever they are.
Connect every department.
Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction."
Data-Driven Messaging
Each contact can receive messages based on the Salesforce Marketing Cloud (SFMC) data. Real-time data changes and other customer interactions drive these messages. These journeys can have multiple branches.
- Contact data – data associated with a lead in a Prospect Journey converts to a Customer Journey with an order.
- Journey Data – information about a contact's interaction with SFMC, things like calls, emails, and web visits, allows you to send them down to another branch that will resend information or schedule future calls.
Of course, there are more branches and details, many, many other branches to stay in contact with a customer.
Multi-Channel Messaging
The Journey builder can construct Customer Journeys that include email and SMS messaging.
- Service and support communication – emails to communicate content related to service and support. SMS about service personnel on their way and other more urgent communication.
- Post-purchase communication – Use emails and SMS to share post-purchase communications. Things like emails for shipment status, emails with information about package delivery, and then follow-ups about product registration and a customer survey.
- Financial communication – emails and SMS messages help remind customers of upcoming loan payments.
Dynamic Components
SFMC includes dynamic components to create personalized experiences for email recipients and further increase engagement.
- Dynamic content – personalized email content and subject lines based on an individual's data. The email content will be based on who the recipient is.
What Are The Salesforce Marketing Cloud Benefits?
What Is the Salesforce Marketing Cloud? By now, you know it’s a multifunctional tool to increase your Customer Relationship Management, driving customer engagement and generating increased sales! And in the process, offering:
- Customization
interactions are personalized using the Marketing Cloud, so the customer experience is unique.
- Understanding
SFMC connects data with marketing processes and thus helps optimize them.
-
Security
The Salesforce Marketing Cloud is at the cutting edge of today's security protocols.
- Data Analytics
Thanks to sophisticated programming, the marketing process is efficient and organized. Customer information and marketing campaigns are available with easy access.
- Marketing Campaigns
users can connect to any interaction from any channel on their terms. There is real-time communication and interaction with the customers.
- Data Management
Contact data and Journey data provide the customer journey phases. You know the nature of interactions with each email. This helps in communicating timely information as well as offering service and support.
- Integration Capabilities
With the Salesforce Marketing Cloud providing broad salesforce integration capabilities, existing contact information is enhanced and available.
- Using AI
Using Einstein AI technology and offering a series of applications within the Marketing Cloud covering areas of Engagement, time optimization to send messages, and engagement frequency make for a personalized experience.
Rely Services Bring All These Benefits From Salesforce Marketing Cloud
Critics have lauded Salesforce as “perhaps the greatest business invention since the typewriter.” High praise indeed. But to appreciate it, you need to use it, live with it, and discover the wide variety of features it offers. Contact Rely Services for a complete demo.
Leave A Reply