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Salesforce Pros and Cons. In a report from Peer Insights/Gartner, Salesforce CRM was named the leader in sales automation for the 13th year in a row and the leader in customer service for the 11th time running. It seems that the Salesforce Platform remains one of the popular products in the CRM market. It is a powerful tool for addressing sales, customer service, and marketing challenges. Individual tastes and preferences vary, but this is a strong endorsement of Salesforce Products from a respected industry source. But is the Salesforce Solution the Customer Relationship Management tool for you?
Salesforce is currently used by thousands of businesses and organizations in various business sectors with all sorts of goals. It does everything from engaging customers with digital marketing and eCommerce providing outstanding customer service, allowing teams to work efficiently from anywhere, and much more.
It's scalable, cloud-based, powerful, and customizable enough to meet almost any business need. But is it suitable for your organization?
Let's dive right in.
1. Cloud deployment
Pros
Salesforce is a cloud-based CRM, and there are benefits to that:
Cost-effective. Compared to in-house CRMs, the Salesforce solution needs fewer IT resources. No need to purchase any physical infrastructure or hire additional IT staff.
Always Open. Salesforce CRM is accessible round-the-clock from anywhere on the globe.
Easy Access. Cloud deployment makes Salesforce configuration and administration more accessible, using only a lean IT staff.
Cons
Internet. An obvious drawback to Cloud-based CRM is its dependence on an internet connection.
There is also a need for more control over system upgrades and planned downtimes. These are determined by Salesforce and may not work with your schedule.
2. Different products for different needs
Pros
Salesforce is more than a sales CRM; it includes products (Clouds) and applications that support customer service and marketing processes.
You also can build your apps for customer communication using the Lightning Platform or create an entire website.
Cons
Choosing additional products to complement your solution means extra expense.
3. Extensive out-of-the-box functionality
Pros
Salesforce products are available for businesses that support complex operations and manage multiple sales and customer service teams.
Customer service with Service Cloud can create a highly personalized customer experience.
Cons
The different editions available for purchase (Essentials, Professional, Enterprise, and Unlimited) have system limitations, limits on custom fields, and data storage limits. That's why you're likely to consider various ways to increase data storage capacity. That's not very much, so there might be a need to add more storage from another supplier.
4. Customization capabilities
Pros
Salesforce Customization. Different options allow you to choose the degree of personalization: custom objects, fields, tabs, email templates, and more. With customization, you'll get rules for expected revenue, tax calculation, reports and dashboards, and automated sales and service task management tools.
Cons
This may be too much of a good thing if it becomes so complicated that your staff can't navigate it easily.
5. Integration capabilities
Pros
Salesforce Integration. Salesforce can be integrated with your existing systems, like DMS, ITSM, ERP, accounting and eCommerce platforms, and social media.
Cons
Like any option, The tool has limitations, like no possibility to create SharePoint files within Salesforce.
6. Customer support
Pros
Salesforce provides comprehensive self-service opportunities with its Trailblazer Community. Customers can share their experiences there, get answers to their questions, and share ideas on improvements. Articles, reports, and podcasts are also available on the official blog.
Salesforce offers an online training resource called Trailhead.
Cons
Although broad in scope, the depth is limited, and Salesforce live support isn't easily accessible.
7. The pricing model
Pros
Salesforce is scalable. Subscription fees depend on the number of Salesforce users in, and with more user licenses or upgrades, your Salesforce edition is quickly done.
Cons
The Salesforce fees are set per user/month, and the payments are annual, which could be considerable. The products' costs are relatively high compared to those of other advanced CRMs (for example, Microsoft Dynamics 365). custom applications and integration to your Salesforce solution is also an extra expense.
8. UI peculiarities
Pros
The Lightning Experience is intuitive and easy to use. User-friendly page layouts and features such as Sales Path, Activity Timeline, SLA's Milestones, and Einstein AI for sales and customer service help sales reps and service agents get clear guidance.
It's also easier to manage sales and customer service-related processes created with Process Builder and supervise the KPIs with Lightning reports and dashboards.
Cons
The code is JavaScript, which may slow down the customized UI.
With each Salesforce revision (happening roughly three times a year), the layout of UI components, tabs, and dashboards may undergo significant changes.
9. Reporting Capabilities
Pros
Cons
10. Updates and Upgrades
Pros
Constant upgrades and new features keep Salesforce fresh and allow the organization to expand its use.
Salesforce continuously enhances its products and introduces new ones. Before any release, you can test all the new or upgraded features, so it shouldn't surprise you.
Salesforce system updates and upgrades also have their pros and cons.
Cons
Lack of control over system upgrades & planned downtimes.
Forced updates can disrupt UI and change or delete custom features of your current version. So Salesforce org requires constant administration and ongoing training of users.
So, Is Salesforce a Good Fit For Your Enterprise?
After going through this list, you might think you know the answer to this question. But we feel it takes some face-to-face interaction to make an informed choice. We believe no other Customer Relations Management system comes close to the power and flexibility offered by Salesforce Lightning.
Let's talk about it! Contact Rely Services today!