In real sense big data means, tuning your small data(unorganized) into big data, an further making big data something more than next big thing.
Big Data generated in social or business activities, including information from SNS, sensors or other data was rarely handled by conventional information systems. The use of Big Data is key to the success of businesses in the future.
In essence using Big Data is about collecting and analyzing various kinds of data generated from business activities. The information from this analysis can then be used to discover new trends or patterns to make business decisions or create new Businesses opportunities.